Oh, BIM? Yeah, we do BIM.” I can’t tell you how many times I’ve heard this. As soon as I hear the term ‘do BIM’ I know
the respondent doesn’t have a clue what BIM is. They’re thinking models. When they say ‘we do BIM’ what they mean is, we have someone in our office who creates models, or that they have an outsourced expert who creates models for them.
BIM is about communication, information management and collaboration. It’s about working with a culture of sharing digital information across your businesses and every other business you’re working with on a project.