A fast-changing world means most businesses will not survive. But, argues Denis Oakley, FRSA, their problem isn’t lack of efficiency, it’s lack of creativity. It’s time to stop copying their competitors’ business models and come up with their own.

The world is changing, and most businesses will die. They are going to die because technological, environmental and social change will make their business models obsolete. They will not, are not, changing fast enough.